Chola inspired Makeup. #retromakeup #makeupover50 #chola #beautyover40 #beauty #beautyover50

Chola inspired Makeup. #retromakeup #makeupover50 #chola #beautyover40 #beauty #beautyover50

An inspired chola makeup look: Silver Hair Edition. The traditional Chola look consisted of strong black winged liner sometimes with a silver or pale blue eyeshadow. Thin brows ( I wasn’t about to tweez my brows ) a brown lip liner with pale nude lipstick or a bold red lip and a matte foundation.
Either way, the beauty of this look is that it represented a powerful, defiant identity rooted in 1950s–60s Southern California Latina subculture (Pachucas) that combined resilience against racism, poverty, and sexism with a “hard/soft” femininity.

This aspect of Latina Beauty inspires trends today. #beautyover40 #beauty #beautyover50

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