Celebrity beauty brands are crashing, but is Fenty Beauty next? In part two of my series, we’re diving deep into the beauty industry shake-up, from falling sales to changing consumer demands.
Recently, LVMH announced it’s exploring the sale of Rihanna’s Fenty Beauty. What does this mean for the beauty industry at large, especially as other celebrity brands like Drew Barrymore’s Flower Beauty close? We’re diving deep into the potential Fenty sale and whether any celebrity brand is safe. Is this the ultimate sign of the beauty bubble bursting?