Cherie Gyllenswan is a dynamic beauty influencer who has been recognized as one of the top influencers over 50 by Women’s Wear Daily. A former makeup artist turned insurance industry professional, Cherie has redefined herself in her 50s as a TikTok sensation. Her inspiring journey includes helping women embrace their beauty and confidence at every age through authentic, relatable, and practical content.
In this episode, Cherie joins Christina to discuss her path from working at MAC Cosmetics in the 90s to becoming a vibrant voice in the mature beauty space. She shares her top beauty tips for women over 50, her thoughts on skincare and makeup trends, and her inspiring philosophy on aging gracefully. Cherie also highlights her family life, her passion for community-building, and her unexpected rise as a social media influencer.
Find more from Cherie here:
Website: https://erasaskincare.com/blogs/news/embracing-mature-beauty-a-journey-with-cherie-gillen-swan
TikTok: https://www.tiktok.com/discover/cherie-gyllenswan
Good Morning America piece: https://www.goodmorningamerica.com/living/story/influencers-50-changing-conversation-aging-109363636
Hear more great episodes like Cherie’s by subscribing to the show here:
Apple Podcasts: https://podcasts.apple.com/ph/podcast/living-ageless-and-bold/id1680405493
Spotify: https://open.spotify.com/show/2Rri10EqsTSdJD7bt3tO9v?si=f3ec743bc93d48f5
YouTube: www.youtube.com/@livingagelessandbold (Make sure to click the “Subscribe” button to receive notifications)
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LinkedIn: Christina Daves
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00:43 – Introduction to Cherie Gillenswan
01:43 – Cherie’s Makeup and Skincare Journey
05:43 – Real-Life Makeup Tips for Women Over 50
09:43 – The Truth About Under-Eye Care
12:43 – Essential Beauty Products and Techniques
16:43 – Building a Community on TikTok
20:43 – Embracing Beauty and Confidence in Midlife
24:43 – Hair Care Tips for Mature Women
28:43 – The Rise of Mature Beauty Influencers
33:43 – Cherie’s Greatest Accomplishments and Future Plans
